2024
Doimo Salotti's 2024 advertising campaign features a dedicated institutional communication campaign featuring the exclusive Newton model, representing a new generation of sofas whose key feature is the flexibility of composition that reflects usage habits, project needs, and the space to be furnished.
2023
Doimo Salotti's 2023 advertising campaign features a dedicated institutional communication campaign showcasing the innovative Freedom model, capable of adapting to any space requirement and offering solutions for both modern and traditional living spaces.
2022
"Real People, Real Sofa" is Doimo Salotti's 2022 multimedia campaign. Every person has a story to tell.
We walk down the street, brushing against strangers who, if only we had the time and inclination to listen, could
tell fascinating and unique life stories.
So we chose a storytelling approach featuring ordinary people recounting a life experience that changed the course of their lives. The almost introspective narrative unfolds in their environment, immersed in their daily lives. It unfolds in their living room, that unique place where there's always a Doimo sofa, a cozy nest where they can express themselves freely.
2021
Enjoy your sofa with peace of mind with
the 5-Year Protection Program.
From now on, enjoy your sofa with complete peace of mind, knowing it's protected against all those occasional minor accidents. Doimo Salotti offers you an exclusive service: in the event of damage, a specialized technician will come to your home to resolve the issue. Upon purchase, you'll have the option to sign up for the 5-Year Protection Program for your new sofa.
2020
Doimo Antimacchia
Communications page dedicated to the collection of functional stain-resistant fabrics: durable, elegant, and pleasant to the touch. Constant research allows Doimo Salotti to offer increasingly innovative upholstery.
2019
For the launch of the new Bristol sofa, we decided to present the Super Hero promotion. For a minimal expense on the purchase of a Bristol composition, with 1 more euro, the customer will have a Samsung cordless vacuum cleaner. The initiative lasted 5 months and involved a selection of authorized dealers, throughout the Italian territory.
2018
An exclusive campaign that allowed many customers to protect their new sofa.
Enjoy your new sofa without any concerns, aware of being protected against all the minor occasional accidents that can happen. Doimo Salotti in this press campaign offered an exclusive service: the possibility to join the 5-year Protection Program for the new sofa. Interventions foreseen in case of: - CUTS - BURNS - SCRATCHES & STAINS caused by: - Food and drinks (including fruit juices and chocolate) - Ink, Glue and Colors - Body or Animal Fluids - Cosmetics, Wax and Polishing Wax - Bleach, Paints - Corrosive Acids.
2017
We only like artistic cuts.
Enjoy your new sofa without any concerns, aware of being protected against all the minor occasional accidents that can happen. Doimo Salotti in this press campaign offered an exclusive service: the possibility to join the 5-year Protection Program for the new sofa. Interventions foreseen in case of: - CUTS - BURNS - SCRATCHES & STAINS caused by: - Food and drinks (including fruit juices and chocolate) - Ink, Glue and Colors - Body or Animal Fluids - Cosmetics, Wax and Polishing Wax - Bleach, Paints - Corrosive Acids.
2015
At the cost of an ice cream, the sofa will be restored.
An exceptional promotional initiative that allowed all our customers to receive, adding only 1.00 € to the purchase, a precious second coating made with the technological Emi stain-resistant fabric, in the color they prefer.
2012
Campaign with two types of advantages:
Doimo Antimacchia: the true relaxation embrace the aesthetic pleasure. (associated with the image of the strawberry)
Doimo Antimacchia: successfully tested by Giulia. (associated with the image of the little girl)
With regard to the exclusive Emi stain-resistant fabric, the press campaign was focused on the easy removal of stains from our sofas and the presentation of the Secret model at a launch price.
2010
No stain will remain.
Enjoy stain-proof comfort that lasts over time and ensure an exclusive strength. Discover the exclusive anti-stain, hypoallergenic and antibacterial fabrics of Doimo Salotti.
2009
We offer a long, comfortable and stain-resistant sofa's life.
Communication dedicated to the added values that Doimo Salottti coatings can offer, such as: stain-resistance, anti-wear, anti-age and anti mosquito. The Polo model sofa is the main protagonist.
2008
The convertible sofa is born.
The 2008 Press Advertising Campaign by Doimo Salotti selected the Oceano sofa as a testimonial, a successful product that is decidedly in line with the spirit of innovation that has always distinguished our Company. The funny slogan "The Cabriolet Sofa is born" conveys the features of the Oceano model, i.e. removable seat and height-adjustable backrest, combining design with comfort.
2007
The 2006 and 2007 Press Advertising Campaign by Doimo Salotti conveys the concept of stain removal, proposing it as an important plus of our products. The Eden fabric (art. Smacchione) and the Max sofa will be the protagonists of the press campaign that will contain the proven headline "SMACKIABILE" within a decidedly fresh and innovative format.
2006
Sofas "Smackiabili".
2006 Advertising Campaign dedicated to the new concept of Flairmagic fabric that is detachable, washable and indestructible. The protagonist is the Lover sofa model.
2005
The new advertising campaign starring the Atos model includes a double message, in order to amplify the senses in a Doimo Lounge. In addition, the advertising page offered a unique and exclusive opportunity: "Choose Doimo and win Samsung.
2004
Three advertising campaigns with which the values of reliability were conveyed and safety proposed by Doimo Salotti, featuring the Zeus model.
2003
Only Doimo Salotti offers such a warranty.
Advertising campaign dedicated to the tools offered by Doimo Salotti for a warranty service after the purchase, thanks to the possibility of the loan at rate 0 and on availability of the coverings even after 10 years from the release of the model.
2002
10 years of spare parts for a great peace of mind.
Only Doimo Salotti ensures the availability of spare parts, intended as new coatings, even after 10 years from the elimination of the model from the collection. The protagonist of the campaign is the "Chat" model with a unique and refined design.
2001
Doimo Salotti's 2001 advertising campaign had as a protagonist the Eldorado model with testimonial Luca Badoer, test driver of the Ferrari team: a perfect combination for two brands always in pole position.